Top 7 Explainer Video Makers for Freelancers & Agencies Creating YouTube Content

The Rise of Video Content and Why Online Tools Matter

In today’s digital-first world, video content is no longer optional—it’s essential. Whether you’re a solo freelancer or a growing agency, creating YouTube videos that engage and convert has become a major pillar of successful content strategy. As audiences increasingly prefer visual storytelling, creators must deliver polished, high-quality content faster than ever. That’s where explainer video tools come into play. With the right online tools, even those without advanced video editing experience can produce impactful explainer videos that resonate with their target audience. These platforms simplify the production process, often integrating script generation, voiceovers, and editing in a single interface—saving time, effort, and budget.

In this blog, we’ll explore seven standout explainer video makers that are empowering freelancers and agencies to elevate their YouTube content creation game.

Invideo AI

Invideo AI has rapidly become a game-changer for creators who want to produce engaging, professional-quality explainer videos without the steep learning curve. This AI-powered explainer video maker is designed to take a simple text prompt and transform it into a full video—complete with script, voiceover, scene generation, and transitions. Its intuitive workflow makes it especially attractive for freelancers juggling multiple projects or agencies managing client deliverables on tight deadlines. What sets Invideo apart is its seamless integration with automation features that allow users to edit content on the fly, use a magic edit box for final touches, and generate multiple versions of a single idea. Additionally, the platform is available across devices, including mobile, making it one of the most accessible video apps for on-the-go creators. With prebuilt templates and AI-powered customization, Invideo helps you maintain a consistent visual identity while scaling your YouTube content effortlessly.

Animaker

Animaker stands out as a versatile solution for freelancers and agencies looking to craft animated explainer videos with a personalized touch. It provides a drag-and-drop interface that allows users to create scenes using characters, backgrounds, and props without needing any design expertise. The platform is especially effective for YouTube creators who want to communicate complex ideas in a simplified, visually engaging way. Animaker’s built-in text-to-speech engine, customizable character actions, and animation effects provide plenty of creative freedom while streamlining the production process. With cloud-based access, team collaboration features, and export options in HD, it’s an efficient tool for small teams aiming to scale their video content production.

Lumen5

Lumen5 is an intelligent video creation platform designed for turning blog posts, articles, and written content into compelling explainer videos, making it an ideal solution for freelancers and agencies focused on content repurposing. The platform uses AI to automatically pull key points from your text and match them with relevant visuals, music, and transitions—allowing creators to produce high-quality videos without manual editing. Its drag-and-drop interface and library of media assets make it easy to customize each video to align with brand aesthetics and storytelling goals. Freelancers appreciate the time saved on script creation and scene planning, while agencies benefit from the ability to consistently deliver branded video content across multiple channels. Whether you’re repurposing blog content for YouTube or creating educational clips, Lumen5 simplifies the process and ensures professional results with minimal effort.

Vyond

Vyond specializes in creating professional-grade animated explainer videos that cater to business-centric audiences, making it a favorite among agencies handling corporate YouTube channels. Its library of animated characters, customizable actions, and scene transitions allows for highly tailored storytelling. What makes Vyond particularly valuable is its focus on narrative structure, enabling creators to develop scenario-based videos that mimic real-world interactions—perfect for training content, educational series, or product walkthroughs. Freelancers appreciate the tool’s flexibility, while agencies benefit from the ability to maintain brand consistency across multiple projects. The platform also supports team collaboration and version control, which is essential for larger content teams managing multiple campaigns.

Powtoon

Powtoon combines the simplicity of drag-and-drop creation with robust animation features to help creators produce dynamic explainer videos. It’s especially effective for freelancers and agencies working with clients in education, marketing, or HR who need engaging visuals to simplify messages. Powtoon’s cloud-based platform includes animated characters, kinetic text, and modern transitions, allowing users to design polished videos without needing high-end design skills. The tool supports integration with tools like PowerPoint and Google Slides, enabling creators to convert presentations into videos quickly—ideal for repurposing client assets. With both animation and live-action elements available, Powtoon offers a hybrid solution for creators looking to blend storytelling styles in a single project.

Visme

Visme is a powerful platform that blends design flexibility with video creation, making it an excellent choice for freelancers and agencies producing YouTube explainer videos. What sets Visme apart is its all-in-one workspace that allows users to combine animations, graphics, text, and video clips into one cohesive project. Ideal for creators who want more control over the visual storytelling process, Visme offers a range of templates specifically designed for explainer-style content. The platform includes animated icons, character illustrations, customizable timelines, and scene transitions, which help maintain viewer attention while clearly communicating key messages. Freelancers love the ability to manage all their brand assets within the platform, while agencies appreciate the ability to collaborate with teams and clients in real time. Whether you’re crafting a product overview, a service explainer, or a how-to video, Visme provides the creative tools needed to bring ideas to life on YouTube.

Biteable

Biteable focuses on simplicity and speed, offering freelancers and agencies a way to create professional-looking explainer videos with minimal effort. Its user-friendly interface and collection of animations, characters, and stock footage help creators bring their stories to life in a matter of minutes. For YouTube creators looking to maintain a consistent posting schedule, Biteable’s template-driven workflow helps reduce production time significantly. It’s an excellent choice for those working on tight deadlines or juggling multiple content streams. The platform’s emphasis on brand kits and pre-set styles also ensures visual consistency, which is key to building audience trust and recognition on platforms like YouTube.

Conclusion

In a landscape where video content dominates online engagement, having the right tools is critical for freelancers and agencies striving to produce top-tier YouTube content. These explainer video makers empower creators by automating complex processes, offering creative flexibility, and making professional-quality results accessible to all skill levels. Whether you’re just starting out or managing multiple client projects, these platforms allow you to tell better stories, faster—and stay ahead in a rapidly evolving content world.

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